Vertical Segmentation of Independent Stations and Grocery Store Types

What is a vertical niche independent site?

Vertical niche independent sites, also known as niche independent sites (niche is Niche), refer to independent sites that focus on specific areas or market segments. For example, from the domain mirongglass.com, it can be seen that this independent site produces a variety of glass products. The product category of the independent site includes various types of glassware, such as glass pipettes, cosmetic bottles, glass water bottles, and so on.

Characteristics of vertical niche independent sites

The business strategy of this type of independent site is to concentrate all resources, content, and functions in a very specific area to meet the unique needs of a specific audience. The characteristics of vertical niche independent sites include:

  • Focus on specific areas or industries
  • Provide precise information and resources
  • Build a loyal audience
  • Low competition level
  • Refined data analysis

What is a convenience store independent site?

The independent station of the grocery store type is a business model in which the website provides a variety of products and services, covering multiple fields and industries. The characteristic of this type of site is diversification, similar to a traditional department store or grocery store, where you can find various types of goods and services in one place.

Characteristics of the grocery store independent station

The following are the characteristics of the grocery store type independent station:

  • Diversified goods and services
  • Wide audience
  • Cross-selling opportunities

How to choose the type of independent station?

For most B-end foreign trade independent stations, the company's products are relatively vertical, so you can choose to create a vertically segmented independent station. C-end malls can choose to operate an independent station of the grocery store type. Taking into account the product categories, operating strategies, supply chain, and other factors, choose an independent station that suits your own needs.