Core Content of Independent Website Operation

Comparison between E-commerce Platform Operation and Independent Site Operation

In the field of cross-border e-commerce, we need to understand the comparison between independent site operation and e-commerce platform operation first. Whether domestic or overseas, the underlying logic of e-commerce is consistent, mainly involving three aspects: products, traffic, and conversion.

Products

Choosing the right products is key. You can start with categories you are familiar with or interested in, consider the advantages of local or nearby sources, and use data from e-commerce platforms to evaluate the styles, prices, and other aspects of mainstream products.

Traffic

Traffic sources mainly include e-commerce platforms and independent sites. For example, when searching on Google, clicking on the amazon.com domain leads to the Amazon e-commerce platform, while clicking on one's own domain leads to their own independent site.

Conversion

In terms of conversion, for e-commerce platforms, product main images, videos, detailed descriptions, etc., can generate purchase desire, but the platform's traffic is not conducive to repeat purchases. On the other hand, for independent sites, product detail pages, homepages, store introductions, etc., can stimulate purchase desire, although self-driving traffic is needed, but it is beneficial for customer retention and repeat purchases.

Independent Site Operation

Independent site operation mainly focuses on traffic acquisition, traffic maintenance, and customer retention. Specific operation methods will be broken down and explained in the follow-up. If the above content is still not clear enough, please like and comment, let's improve together!