Analyzing Strategies for Increasing and Retaining Traffic on Independent Websites

Free Shipping Strategy

For independent websites, the overall cost of advertising marketing is very high, accounting for about 40% of the total cost. Therefore, how to retain customers, increase the average order value, and improve the repurchase rate has become a crucial key. For sellers without operational experience, you can try the following free shipping strategies:

Free shipping for orders over 89 yuan, setting a price ending with 9 can increase the free shipping threshold without being too sensitive; Add 9.9 yuan to receive the goods within 15 days, add 19.9 yuan to receive the goods within 10 days.

Buy N items and get the N+1th item at a discount

For foreign users who are more inclined to the buy N items and get the N+1th item at a discount strategy, it can effectively stimulate users to buy more and increase overall sales. For example:

Buy 1 item and get a 20% discount on the second item; Buy 2 items and get a 40% discount on the third item; Buy 4 items and get a 60% discount on the fifth item.

Package Combination Strategy

By combining popular products with other products, you can use other products to enhance the overall product relevance and cross-selling. For example:

Buy A at full price, but get a 10% discount when you buy A+B; Get a 20% discount when you buy A+C.

The above three strategies can be used as attempts to retain and increase traffic on independent websites. When combined with subsequent email marketing, they can basically cover the operational methods of independent websites.