Analysis of the Importance of Cross-border E-commerce Independent Website Development

The Importance of Cross-border E-commerce in the Global Pandemic: Under the influence of the global pandemic, the accumulation of brand awareness and user data, as well as operations, have become increasingly important. Therefore, cross-border sellers need to seize new traffic and new opportunities, one of which is to accelerate the layout of independent websites.

Comparison Between Independent Websites and Platform Models

Cross-border e-commerce can be divided into platform models and independent website models. The platform model refers to companies operating on third-party platforms such as Amazon, Shopee, and AliExpress; while the independent website model involves building a website with an independent domain name, breaking away from the constraints of third-party platforms.

The Necessity of Independent Websites

The necessity of independent websites is manifested in several aspects. Firstly, considering the rules and intense competition on platforms such as Amazon, sellers need to respond to platform rule restrictions. Secondly, although selling on platforms like Amazon can bring high traffic and reputational advantages, the competition intensifies upon entering the platform, leading to a gradual decline in traffic revenue. Finally, through independent websites, sellers can establish their own brands, grasp user data, enhance customer experience, and ensure long-term competitiveness.

Advantages and Value of Independent Websites

The advantages of independent websites are very prominent. Firstly, foreign countries focus on branding, establishing a brand can increase product pricing and customer retention rate; secondly, independent websites can avoid the high costs and after-sales regulations of third-party platforms, and have better self-marketing effects; finally, independent websites can independently control user data, help build a stable user base, increase user retention and repeat purchase rate.

Challenges of independent websites

The difficulty of building independent websites lies in traffic and content operations. Traffic mainly relies on paid advertising for drainage, with a low conversion rate and large initial investment. Content operation involves visual, copywriting, services, and other aspects, requiring continuous optimization and innovation.

Recommendations for the development of independent websites

For cross-border sellers, establishing independent websites is an important development tool. Some recommendations include adjusting mindset, establishing brand image, exploring strengths and directions, finding competitive products, and changing marketing strategies.

Conclusion

The year 2020 may be a year of rapid development for independent websites in cross-border e-commerce. Companies need to focus on brand awareness and accumulation of user data to pursue long-term development and internationalization strategies.