Internet Marketing Network Strategy

Overview of Station Group Strategy

Station group refers to enterprises building multiple websites or publishing a large amount of information through third-party platforms or rapid website building programs to achieve the marketing goals of the enterprise. Third-party platforms include classified information, B2B, yellow pages, etc.; rapid website building tools such as Fanco. The purpose of enterprise station group is to seize the ranking of high-quality keywords and increase exposure.

Search Engine Recognition of Station Group

The quality of station group content is relatively low, making it prone to being penalized by search engines. Therefore, enterprises need to avoid behaviors that make them identifiable as a station group by search engines. Methods include ensuring different website content, using different host IP addresses, different website templates, reducing interlinking relationships between websites, and using different domain registration information.

Principles of Station Group Construction

The principle of station group construction is to gradually accumulate small gains. Enterprises should formulate station group strategies based on product characteristics, regional demand, or industry requirements. Establishing station groups based on different segmentation methods can have a better marketing effect.

Enterprise Station Group Construction Strategy

1. Divided by product: Suitable for enterprises with many product categories, websites are divided by product, with low competition for optimized keywords and high conversion rates.

2. Divide by region: Divide the station group according to the regional restrictions of the product or service, which can improve the accuracy and competitiveness of keywords.

3. Industry/Brand Division: Suitable for enterprises with relatively single products and no geographical restrictions, focusing on the construction of industry portals or brand enterprise stations.

Summary

When setting up a station group, companies need to pay attention to the way of dividing the station group, choosing the channels for building the station group (third-party platforms, rapid building of stations, or independent station building), and matters to note during the construction of the station group in order to achieve better marketing effects.