How to Choose Core Keywords for Your Business Website

The Importance of Core Keywords

Core keywords are crucial for SEO of enterprise websites. Most enterprise websites only optimize the homepage, focusing on a few core keywords. Therefore, selecting appropriate core keywords is particularly important.

What are core keywords?

For enterprises, core keywords refer to product terms that have the highest search volume, profitability, and potential to attract target users.

Normally, selecting 3-5 high-relevance, high-conversion rate words related to the business to optimize and rank the website is crucial. These words are known as core keywords. For example, a website offering internet marketing training may have core keywords like "internet marketing training," "Taobao e-commerce training," etc.

Characteristics of Core Keywords

In general, core keywords have the following characteristics:

• Core keywords are usually used as the title of the website homepage.
• Core keywords typically consist of 2-4 words, mostly nouns.
• Core keywords have stable search volume in search engines.
• Users searching for core keywords are usually interested in the website's products or services.
• The main content of the website revolves around core keywords.

By selecting appropriate core keywords and optimizing around these keywords, the ranking of the company's website in search engines can be improved, attracting more potential customers.