Stand-alone Website: Trends are Emerging, How to Seize the Opportunity?
Brand and Diversified Traffic Acquisition
With the popularity of independent websites, the incident of Amazon's flagship store being shut down has attracted more attention to independent websites. Branding has become a trend, and acquiring private traffic has also become crucial. Simply selling on Amazon without customer data and private traffic makes it impossible to build an independent brand. Therefore, the importance of diversified traffic channels is self-evident.
Product Upgrades and Brand Premium Strategy
With the rise of Chinese sellers, product upgrades have become an inevitable trend. In 2021, refinement, deepening the supply chain and branding are the ways of development, while the traditional price-cutting and price competition model are unsustainable. Observing the consumption patterns of foreign brands, they emphasize storytelling, packaging design, and brand marketing, allowing them to achieve brand premiums. After understanding the trends, the key lies in implementation.
Seize the Opportunity: Development Strategy of Independent Websites
For most Amazon sellers, using part of Amazon's profits to develop independent websites is a feasible strategy. As the strategies for both platforms are different, it is recommended to start with 3-4 layers and gradually shift the focus to the independent site. The key lies in optimizing the website, building the brand, and enhancing the customer experience.
Specific operations include:
- Website color scheme and Logo design
- Improving website speed
- Increasing product credibility
- Actively responding to customer inquiries
- Creating original content
Through continuous optimization and efforts, the brand building will gradually take shape. Looking ahead, the future prospects of independent websites are promising. For example, last year, the Asian independent company, Jihong Corporation, saw a surge in revenue, indicating the enormous potential of independent websites market.
Marketing channel layout and trend grasping
Observing the leading players in the industry, it is noted that they respond quickly and engage in marketing activities on platforms such as Facebook, YouTube, TikTok, and other social media platforms. At the same time, the leading independent companies have achieved double revenue growth through precise advertising placements.
Therefore, seizing the opportunity and trying new marketing channels is crucial. TikTok has emerged and is worth trying. As traffic becomes scarcer, grasping traffic trends, accumulating fans, and realizing individual value are key to future development. It is crucial to seize the current opportunity as the situation changes.
In general, independent websites have become a trend. Reshaping the brand, expanding traffic channels, and seizing marketing trends are the directions that every seller should pay attention to and strive for in future development.