Foreign Trade E-commerce: The Battle for the Coffee Position between Independent Sites and Third-party Platforms

The advantages of independent stations are fully demonstrated

The 'battle for the spot' between independent stations and third-party e-commerce platforms is a fierce competition in the foreign trade circle. In recent years, many foreign trade practitioners have realized the advantages of independent stations after experiencing the serious internal competition and violence within third-party e-commerce platforms during the mask period.

With the strong support provided by the government for overseas expansion of independent stations, the appeal of independent stations has clearly surpassed the expectations of third-party platforms. Even the large third-party e-commerce platform A has officially launched the foreign trade independent station SaaS project.

Severe internal competition in platform e-commerce

Due to the impact of the normalization of the epidemic for several years, the cancellation of offline exhibitions has hindered domestic and foreign trade, leading to severe internal competition within third-party platforms in order to survive.

Merchants join third-party platform e-commerce, after the platform traffic is brought in from Google, FB, the merchants then obtain traffic from the platform through paid advertising and drill displays, during which a large number of peers also compete for a share.

Today, customers may buy from you, but tomorrow if a competitor reduces the price, the customer might go with them, indicating significant limitations of the platform.

The advantages of independent stations are fully demonstrated

So many years of third-party platform e-commerce big brands have started to choose to do independent station projects, so what outstanding advantages does the independent station have that make foreign trade people unable to stop?

Independent stations have the following advantages compared to third-party platforms:

1. Shape enterprise brand: Through independent station domain name or APP, you can continuously accumulate the enterprise brand, enhance the consumer trust in the products, and lay a good foundation for empowering the brand.

2. Achieve data security and value-added: Keep 100% of the data in your own hands to achieve data security and value-added. On the independent station, all data belongs to the enterprise. In addition to having control over the security of the data, the enterprise can also achieve secondary development of the data and continuously tap into the data value.

3. Avoid rule restrictions: High autonomy, avoid rule restrictions. Since the platform is self-operated, the flexibility is very high. There is no need to worry that changes in platform rules will affect operations. At the same time, by product design, the premium space for goods can be increased.

4. Reduce costs: Transaction commission costs are low, reducing the transaction commission or annual fees paid to third-party platforms. At the same time, the service fees on the payment side are relatively low.

5. Has full autonomy: Independent stations can be designed and operated according to their own ideas and needs, and can flexibly adjust website content and marketing strategies based on their own customers and consumer groups.

In short, an independent site is a quality choice for companies to expand their business. Through the above advantages, it can increase sales, enhance brand awareness, expand market share, improve customer satisfaction, and improve revenue quality. However, building a successful independent site is not easy. It requires scientifically reasonable design planning, website construction, marketing promotion, and other work.

Independent site has broad development prospects.

Independent site has broad development prospects. Enterprises should choose professional partners with strong background and rich experience in website construction based on their own positioning, development stage and target market, so as to open up a broader path for foreign trade business.