Website Launch Essential Workflow

1. Enhancing Sales Force

In the process of enhancing sales force, conversion capability is crucial. Credibility is one key factor, including qualifications, authoritative authorizations, awards and trophies, as well as successful cases, etc. In addition, phone number, address, contact information, etc. can also enhance sales content. Common methods include promotional activities and highlighting brand strength. Brand strength should highlight the content of brand advantages, such as positioning, company history, and successful cases, etc. Aimed at showcasing the differences and advantages between the brand and competitors.

2. Domain Name Resolution

When the website is launched in the Mainland area, several necessary tasks need to be completed. First is domain name resolution, the domain name must be resolved to the website host. Then is host domain binding, that is, binding the website host to a fixed domain name. Next is the website's entity record-filing, which requires going through the MIIT record-filing and the public network record-filing process. Other necessary tasks include setting up www resolution and main domain resolution, with corresponding values being the host IP address; both the host name www and the non-www version need to be resolved. In addition, MX records and CNAME records need to be set. For example, the email address is [email protected], and the tool can be configured with exmail.qq.com. Finally, the task of building the mobile site needs to be prepared before the website goes live, and domain name resolution should be done after the record-filing is approved.

3. Webmaster Platform Verification

After the website goes live, it is essential to verify on the webmaster platform. You can use webmaster platforms such as zhanzhang.baidu.com, zhanzhang.so.com, and zhanzhang.sogou.com. The process includes logging into the webmaster account, site management, adding the website, verifying the website, selecting file verification, downloading verification files, uploading verification files to the website root directory, clicking on the verification submission link, and submitting sitemap.xml. When verifying on the webmaster platform, do not focus too much on the increase or decrease in the indexing volume. At the same time, submit broken links promptly to allow search engines to delete dead links that have been indexed. In addition, when diagnosing crawling, ensure that the website code meets expectations, especially when the URL address structure changes during a website redesign. Lastly, when implementing site closure protection, use the site closure protection function carefully, otherwise search engine spiders will no longer crawl the website content.