Guide to Avoid Pitfalls in Independent Station Operation

What is an independent station

An independent station is relative to the platform. I have many years of experience in operating the international station of a certain place, and I also have some understanding of MIC, Lazada, Shopee, Global, etc. In essence, an independent station can be considered as one's own website. The global store of a certain site is just a template website built on the basis of that large site. If the platform does not renew, then this hard-maintained website will also be gone. The same goes for other platforms, when the platform expires, all the data on it will no longer belong to you.

Pitfall guide

In the operation of an independent station, there are several key points that need special attention:

1. Category settings

Categories are the facade of the website. When visitors come in to look for products, they will first check your categories. It is recommended to use three-level categories to display products, to avoid being too cluttered. The third-level category should be the product itself, not subcategories that can be further divided.

2. Title settings

Titles should include style, material, core product keywords, and some modifiers. Referring to the titles set by peers can help novices write more accurate, concise, and logically clear titles.

3. Price setting

Price setting should consider product cost, shipping cost, advertising expenses, and profit. The recognized algorithm is to allocate 25% to product cost, 25% to shipping cost, 25% to advertising expenses, and 25% to profit. When adjusting prices, refer to peer prices, slightly higher than peer prices to avoid losses.

4. Shipping Template Setting

Select appropriate courier services based on the weight and volume of the product. For products within different weight ranges, different courier services and billing methods should be used. Avoid losses and ensure accurate shipping cost calculation.

5. Main Image and Details Page

The first main image is often a white background image and a light-colored background image, without adding logos. The details page should provide a detailed description of the product features, avoid using images of others, and mistranslated English words.

6. Website Theme Selection

Choose a theme that suits the industry and style requirements, considering factors such as the color scheme, layout, content, and product display on the homepage. Optimize product display in sync with promotional activities based on the performance.

Conclusion

Operating an independent station is a process that requires constant adjustment and careful handling. By using tools for data analysis, always pay attention to customer turnover points and make corresponding adjustments. Carefulness is the most important quality needed for operation, as it is a repetitive task with little difficulty, making carefulness a key to the success of operation.