The complete strategy for operating an independent website

Build a Website

Now, with the continuous increase in platform operating costs, independent websites have become very popular in the past two years. Many people are starting independent websites and managing their own private traffic. There are many excellent companies in the current market, and the demand for talents in independent website operation is also very high. However, many bosses may try to build independent websites without knowing anything about technology, products, and operations. They may think that hiring a few people can solve all problems, but in reality, this is a wrong idea and they may end up being at the mercy of others. Therefore, this article will introduce some basic concepts to friends who are new to independent websites, to avoid taking the wrong path.

Operation

The success of an independent station is related to product selection, but more importantly, it is about operation. Sometimes, choosing the right product category can result in monthly sales higher than the entire year of competitors. In addition, understanding operation is required, which either involves spending money or time. One can spend time researching, recruiting, or internally training personnel to handle operations, or consider outsourcing. It is important to note that the operating costs are similar to hiring several independent station operators. Just like taking care of children, if you have time, you can do it yourself, but if not, you need to find a babysitter or send them to a daycare.

Payment

After completing the site construction and operation, having a secure payment channel is crucial. Ultimately, all the preceding actions and successful transactions are aimed at putting money in the pocket. For sellers, if they are selling legitimate and compliant products, they need a stable payment channel to ensure fund security and transaction volume on the website. In foreign countries, there are well-known payment companies like Stripe, 2Checkout, and domestically, there is Oceanpayment, etc. Businesses should focus on their products and services and avoid relying on luck.

Promotion

There are many channels for promotion, with popular ones like Google, Facebook, etc. Recently, overseas TikTok is also frequently used for promotion. TikTok is actually the overseas version of Douyin. When promoting, one should look at the overseas market rationally. By implanting popular domestic content into the overseas market, it can attract attention and increase product awareness. For example, involving a few internet celebrities wearing branded clothing to perform a garlic smashing dance can attract attention and increase search volume.

Opinion

Independence website is a promising path, persistence, preparation, and luck are all important. Although it is difficult to start, with gradual progress, success is bound to come. Running an independent website is more convenient now compared to a few years ago, as professional organizations can be entrusted to handle technical, operational, and other matters, saving energy for thinking about business development. An independent website is crucial for long-term company development, even though it is challenging, it is necessary to proceed.

Finally, the author emphasizes that the domestic payment company Oceanpayment focuses on independent site sellers, known for its safety and convenience. Partner merchants need to provide certain information, but will experience convenience and simplicity after cooperation. Oceanpayment provides timely and personalized localization services for domestic independent site sellers.