Website Cluster Strategy Analysis

The role of the station group

The main functions of the station group include station maintenance and traffic redirection. For the optimization of corporate websites, it is recommended to prioritize a comprehensive station group strategy focused on station maintenance.

  • Station maintenance:Maintain the station by increasing the weight of a certain column, mainly through content links.

  • Traffic redirection:Redirecting traffic from the station group to the main site in the form of advertising to increase the main site's traffic.

Station group solution principles

The core principle of the station group solution is to increase the weight of a specific column as much as possible in order to maintain the long-tail keywords of the main site.

Station group operation explanation

Domain selection:

In the station group, choosing old domains is more critical than registering brand new domains. It is recommended to purchase old domains that have been abandoned recently on specialized domain trading platforms based on a certain PR value.

Server selection:

For station groups, because the sites are spam sites, the server requirements are not high. To conceal the station group, it is advisable to distribute station group IPs as much as possible. For small-scale corporate website station groups, it is recommended to use shared hosting directly.

Station group layout

There is no specific answer to the number of websites in the group, but generally speaking, establishing multiple websites has many benefits. Taking the example of building a group of 100 websites, you can organize them into groups of ten sites each and construct a large-scale website group through multi-layered linking methods.

Program Selection vs Single Site Creation

For website group programs, the focus should be on programs with good support, such as dedecms, wordpress, zblog, etc. Single site creation includes steps like keyword selection, keyword layout, and it is recommended to use long-tail keywords to enhance the website's authority.

Establishing Websites

When it comes to website group construction, the modification of website programs does not need to be as rigorous as usual website optimization, and it will not compromise the search engine friendliness. The following are several key points to keep in mind when establishing websites:

(1) Setting the alt tag for the logo: Set the alt tag to be the website's keyword.

(2) Fill in the title, keyword, and description tags for the homepage.

(3) Setting up categories: Each website should have four categories, with Category A designating the keyword as the target keyword, and carefully filling in the title, keyword, and description.

(4) Website staticization.

(5) Choose different website templates to avoid using the same template.

(6) Call for internal articles: Ensure that each page has a section for the latest articles and random articles.

(7) Sub-navigation: Use the selected three keywords as connecting words and link to the homepage and respective category pages.

(8) Add tracking code: To measure the effectiveness of the website group, it is recommended to add a unified tracking code.

(9) Friend links: Remove the program's default friend links and add friend links from your own website.

Add website to website group program

Add the established website to the website group program, and set up rules for collecting and publishing keywords, then it can run automatically.

Website group link strategy

The links between sites in the website group are very important, with the link strategy of the main site being particularly critical. The following are the specific steps of the website group link strategy:

1. Homepage link: Establish one-way links between the sites in the website group, linking the homepage to the category pages to avoid search engine penalties for one-way links.

2. Internal Linking: Use the 'Related Reading' section for mutual linking, ensure that each article has a related reading section, and add articles from column A of the website.

3. Network Linking: Use the three columns other than column A for linking between network sites, add links to the content using keywords as connecting words, and link to the corresponding content pages.

Site Promotion Linking Strategy

In the construction of network sites, in order to increase site weight, a certain site promotion linking strategy needs to be adopted. The following are methods for site promotion linking strategy:

1. Add the website's keywords to 100 websites at the same time, use these sites to promote seven sites, and avoid detailed sub-division.

2. When building websites, detailed records of keywords should be kept, and attention should be paid to the quantity of article releases, with a recommendation of two to three articles published in column A of one website per day.

Article Publishing Patterns and Link Adding Patterns

In the construction of network sites, it is necessary to strictly adhere to the patterns of article publishing and link adding. The following are specific recommendations:

1. Article Publishing: It is recommended to gradually increase the daily quantity of article releases according to a pattern to increase traffic.

2. Link: In the first month just do internal links; starting from the second month, add links between the cluster sites and maintenance links.