Standalone Site: The Best Tool Choice for Grassroots Entrepreneurs

Comparison between independent websites and big platforms

Although big platforms have more users and traffic, and are easier to use, they have limitations in terms of monetization model. Usually, the only way to make money on big platforms is through opening an online store or creating content for self-media to earn a share of the traffic, with few other profit models. In contrast, independent websites have more development possibilities and innovation space.

Advantages of independent websites

Almost everyone can operate on big platforms, leading to almost no entry barriers and competitive moats, making the competition very intense. Therefore, doing e-commerce on big platforms requires large capital investment, and the traffic sharing for self-media platforms is constantly decreasing. Although independent websites are small, the ownership belongs entirely to the individual and will gradually grow and strengthen over time, like having a pond that can store water. Redirecting the free traffic from big platforms to independent websites can achieve more complex monetization scenarios, maximizing the value of traffic.

Limitations of writing and short videos

Earning traffic sharing benefits through writing and short videos is not cost-effective, with costs outweighing returns. Despite persisting in creating content on self-media platforms for many years, direct income is limited. However, by redirecting traffic to an independent website, the indirect benefits can be hundreds of times or even higher than direct income. Therefore, owning an independent website can achieve more efficient monetization and transform into long-lasting value.

The Value of an Independent Website

Compared to self-media, independent websites have higher complexity and monetization efficiency, as well as entry barriers and moats. In this era, anyone can become a self-media creator, but those who are able to establish an independent website and operate it in a closed loop are still a minority. The complexity of things determines their value, and the existence of independent websites proves this law.

Conclusion

Although many people have a negative attitude towards independent websites, I have been persistently doing it for over a decade and will continue to move forward in the future. Because within my abilities and resources, an independent website is the best tool I can utilize. Choosing an independent website is a wise choice for grassroots entrepreneurs in this era.